Elevating the Guest Experience with a Restaurant AV Installation
Increase Sales & Brand Recognition with Today’s Audiovisuals
In today’s competitive restaurant industry, audiovisual (AV) technology is essential in shaping the ambiance and the all-important customer experience. Today’s guests are looking for value extending beyond menu pricing.
According to the National Restaurant Association’s State of the Restaurant Industry 2025, consumers increasingly seek unique offerings and experiences beyond the food. Almost 65% of full-service restaurant customers said the experience is more important than the price.
So, what can restaurants do to enhance the customer experience short of building a 50,000-square-foot indoor golf venue?
The quintessential experience lies in a restaurant AV installation. Here, we’ll explore the audiovisual elements helping restaurants in the Bay Area stand out from the crowd.
SEE ALSO: 4 Ways that Commercial AV Systems Can Elevate the Customer Experience
Crafting the Perfect Dining Atmosphere
You can tell when you walk into a restaurant that’s paid close attention to the aesthetics. All the elements align, from the lighting to the artwork, music, and images. In some establishments, this may translate to golden illumination that suggests candlelight, with classical music streaming through in-ceiling speakers. The video wall displays a nature scene capturing the brand’s essence.
Other restaurants appeal to their target market in a much different way. Numerous 4K HD video displays provide stunning clarity and vibrant colors for the big games. A zoned audio system lets staff play soft rock in the dining area while the speakers in the bar optimize the surround sound for sporting events.
While a much different experience, each defines a brand and draws in customers who become regulars. According to numerous studies, guests enjoy a restaurant more when the music matches the cuisine. And this music significantly impacts the customer experience and restaurant sales.
A BMI survey found that 60% of restaurant guests would pay for additional drinks and food when the restaurant filled the dining area with enjoyable background music.
Enhanced Entertainment Options
Now is the time of year to consider elevating the outdoor dining experience. One of the best ways to accomplish this is with high-performance outdoor speakers and TVs. This experience provides a snowball effect. As more guests arrive to enjoy the outdoor entertainment mecca you’ve created, their presence attracts others looking for an outdoor experience to remember.
The latest outdoor speakers withstand weather extremes while blending into the surroundings. Engineered for even coverage, they provide a rich, detailed blanket of high-resolution music. This music shapes your guests’ perceptions, influencing how long they’ll linger and whether they’ll return.
Today’s 4K UHD outdoor TVs can be installed in full or partial sun without concern over picture quality or glare. With extremely bright, vibrant images, you‘ll find guests lingering over dessert and after-dinner drinks, spending more to enjoy the experience a little longer.
While it’s clear that a well-designed restaurant AV system can make all the difference, where do you start?
At Northbay Technology Company, our customized AV systems are scalable, so you can start with the most essential features now and add on as your business grows. To learn more about the limitless possibilities in a restaurant AV installation or to schedule a complimentary consultation, contact Northbay Technology Company today.
